PRESS RELEASE. February 4, 2021 – New York, New York – Candy, in partnership with Bitcoin.com, has introduced the launch of a highly-scalable Non-Fungible Token (NFT) platform for the broad distribution of digital collectibles and digital merchandise. Leveraging Easy Ledger Protocol (SLP) and the Bitcoin Money community (BCH), blockchain digital collectibles present shopper and leisure manufacturers with a previously-unseen alternative to drive new income, create one-of-a-kind shopper experiences, and improve shopper engagement to unprecedented ranges.
With Candy’s resolution, manufacturers have the flexibleness to carry digital merchandise to market in a rare variety of methods, together with for-purchase on present e-commerce shops, bundled with bodily merchandise by way of QR codes, as social giveaways by way of web-based reservations, and as rewards for finishing actions comparable to streaming a music on Spotify or Apple Music.
The platform makes use of the Bitcoin Money and the SLP customary for NFTs. In response to Candy Founder and CEO Tom Mizzone:
“SLP was a superb match for Candy’s digital collectibles platform. We checked out a number of blockchain options and located Bitcoin Money and SLP to be quick, scalable, and extremely cost-effective. We couldn’t be extra excited to take part within the rising SLP ecosystem.”
As shopper and leisure manufacturers are searching for new options within the digital house, Candy allows the distribution of one-of-a-kind, digital, tradable cash and playing cards which might be custom-designed across the model after which printed on the blockchain for clear possession and authenticity.
“The way forward for uncommon, collectible merchandise is within the digital area as evidenced by the rising curiosity in NFTs, and we’re thrilled to be those giving manufacturers and artists a brand new solution to provide unique digital merchandise to their followers and clients,” stated Mizzone.
A Function-Packed NFT Pockets
The Candy platform features a cellular blockchain pockets for iOS and Android which boasts a superbly engineered UI the place customers get the total expertise of pleasure and group as they work together with others and commerce their collectibles, jockeying to acquire uncommon objects and full units. Candy’s CTO, Ken Ellis, acknowledged:
“We’ve made a big funding in producing NFTs at scale. We will rapidly create hundreds of NFTs to assist main product or music releases and occasions, and ship them instantly to a person’s SLP pockets. From there, customers can commerce their collectibles with different followers and customers inside the app.”
Every NFT has a singular URI related to it, the contents of that are signed as a part of the creation course of. We’ve made these URIs public to facilitate sharing, and when resolved by a browser we offer a 3D rendering of the collectible, together with info on the present proprietor.”
Constructed to Scale
Candy’s resolution, constructed on SLP, is driving innovation and broader adoption of NFTs.
Roger Ver, founding father of Bitcoin.com, stated:
“Up to now, customers have been locked into a totally in-app expertise or a single market, however now any Candy digital collectible will be acquired by way of many channels and traded with anybody world wide, even when they aren’t a Candy person themselves. This implies true and genuine possession for customers, and it’s being made doable on Bitcoin Money. We couldn’t be extra enthusiastic about our strategic partnership with Candy and what it means for the collectibles market.”
Candy has robust traction within the leisure and shopper model communities with over 600 artists and types stay on the platform and hundreds of NFTs within the queue for worldwide followers and collectors.
For extra info on Candy, go to https://candy.io.
Media Contact Particulars
Contact Title: Peter Keiser,
Contact Function: EVP of Advertising, Candy
Contact Quantity: (201)-775-9000
Contact E-mail: firstname.lastname@example.org
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